WE CREATE AND PROTECT ASPIRATIONAL BRANDS
Let’s craft yours.
Branding
Trade Marks
IP Management
What we do: Trade Marks
Trade Mark Searches
Clearance, availability and freedom to operate advice
Trade Mark Maintenance
Renewals, brand and competitor watches
Trade Mark Applications
Australia and New Zealand
International Trade Mark Applications
Individual country filing and Madrid Protocol
What we do: Branding
Pre-Branding
Brand clearance searches and due diligence
Brand naming advice
Brand Development
Brand Identity
Brand Design
Rebranding
Full Suite
From brand clearance to development all the way to trade mark registration
Book a free consult
Let’s chat about creating and protecting your brand
Trade Marks
Why get a trade mark? To make it yours.
“But I already have a business name surely I own it?” we hear you say. While a business name allows you to conduct a business, only a registered trade mark gives you exclusive rights to use your trade mark and stops others from using it.
Your brand is your brainchild: let’s make it exclusively yours.
Book your free 15-min consult
We’d love to learn about your business, your vision and brand assets you want to protect.
Branding
You’ve spent months, perhaps even years planning your business and can’t wait to launch it to the world. Settling for a cheap logo would be the greatest disservice to your dreams not to mention an anti-climax to all of your hard work. In today’s competitive business environment, good design beats good enough every time.
At Legiterati we’ll collaboratively work with you to craft your brand by building an identity that represents your core values. We’ll dig deep into your brand’s personality to bring out what makes you aspirational: what makes you unique and great at what you do.
Brands we’ve protected
We’ve made getting a trade mark as easy as online shopping
Frequently Asked Questions
Why should I get a trade mark?
To own and protect it! Having a registered trade mark gives you exclusive rights to use it, and stop others from copying you. It also stops others from trademarking the same or similar brand.
How much is it to get a trade mark?
Getting a trade mark starts at $670 on our TM Shop.
If I get a trade mark, am I protected internationally?
You get trade mark protection in the countries that you have a trade mark registration. This means you have to apply in each country you wish to be protected in. Get in touch for a chat about international trade mark registration.
If I get a trade mark, does that mean no one else can use it?
Yes, but only in relation to products and services that you have your trade mark registered, so make sure you are registered in all the classes that are relevant to your business.
When should I apply for a trade mark?
ASAP! Trade mark rights are on a first-to-file priority basis. If a competitor files an application before you, they’ve got dibs!
How long can I own my trade mark?
In Australia and New Zealand and most other countries, your trade mark is registered for an initial 10 years, and renewable indefinitely every 10 years thereafter. Literally decades!
Can I trade mark my idea or invention?
Not quite! But if you have named or branded your idea or invention, you should definitely apply to register these as trade marks. Here’s a simple example: wireless earphones is an idea/invention, while ‘AirPods’, ‘Apple’ and the Apple Logo are trade marks.
What are ‘classes’?
Classes are categories of descriptions of the products or services you intend to use your trade mark on. When applying for a trade mark, you have to designate classes out of the 45 different classes your products or services may fall under.
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